New Owner’s Track Days


Customers who purchase a new BMW get a free New Owner’s Track Drive Program.

With the purchase of a new BMW you will receive two complementary seats at the BMW Performance Center in Southern California- the School for accelerated learning. The New Owner and their guest will be treated to a 3-hour experience that includes classroom instruction, driving on a track in a few different models, an off-road excursion, and an unbelievable Hot Lap ride. This a $598 (2 seats at $299) and it’s complementary to all new owners from the BMW Performance Center.
The BMW Performance Center is a destination unlike any other. It’s where owners, fans and driving enthusiasts alike get to experience the BMW Brand in a way it can truly shine: On the track. You will be treated to behind- the- wheel fun in multiple BMWs, accelerating, braking, and turning while lapping in our Performance Drive segment. Then it’s out to explore the off-road course for X-vehicles. Drivers will glide over obstacles, ascend and descend hills, traverse water crossings and frame bending berms in an amazing display of xDrive technology. For the grand finale, its time to strap in for a pro Hot Lap. You’ll see, hear and feel the M5’s powerslide through the turns, scream down the straights and drift at limits of physics. It’s an outing that will leave you with an unforgettable impression.
For more information owners can visit  for a program overview, then call 888.345.4BMW to schedule your complimentary New Owner’s Track Drive.
For all other questions please fill out the form below:

*No additional paperwork is needed, no hurdles to jump through and at no additional cost to you. This promotion is a win-win for all involved. Owner must provide the VIN# and date of sale.  New vehicle purchases and lease customers only Program certificates must be redeemed within one year of purchase. Offer holds no cash value and is not applicable for credit.