Meet our Management Team

MANAGEMENT

  • Anthony  La

    Anthony La

    General Manager

    Anthony  La

    Anthony La

    General Manager

  • Mike Lake

    Mike Lake

    VP of Marketing

    Mike Lake

    Mike Lake

    VP of Marketing

  • Tiffany Le

    Tiffany Le

    Sales Manager- Speaks Vietnamese

    Tiffany Le

    Tiffany Le

    Sales Manager- Speaks Vietnamese

  • Mason Schriefer

    Mason Schriefer

    Sales Manager

    Mason Schriefer

    Mason Schriefer

    Sales Manager

  • Alex Ewing

    Alex Ewing

    Sales Manager

    Alex Ewing

    Alex Ewing

    Sales Manager

  • Zel Pehar

    Zel Pehar

    Sales Manager

    Zel Pehar

    Zel Pehar

    Sales Manager

  • Jeremy Merriweather

    Jeremy Merriweather

    Sales Manager

    Jeremy Merriweather

    Jeremy Merriweather

    Sales Manager

  • Ozzy Vallejo

    Ozzy Vallejo

    Pre-Owned Inventory Manager

    Ozzy Vallejo

    Ozzy Vallejo

    Pre-Owned Inventory Manager

  • Amanda  Lueras

    Amanda Lueras

    Sales Business Development Manager

    Amanda  Lueras

    Amanda Lueras

    Sales Business Development Manager

  • Pearl  Ly

    Pearl Ly

    OC Market Sales Support Manager- Speaks Khmer

    Pearl  Ly

    Pearl Ly

    OC Market Sales Support Manager- Speaks Khmer

  • Cesar  Reyes

    Cesar Reyes

    Service & Parts Director

    Cesar  Reyes

    Cesar Reyes

    Service & Parts Director

  • Jacob  Russell

    Jacob Russell

    Service Manager

    Jacob  Russell

    Jacob Russell

    Service Manager

  • Shannon Eckel

    Shannon Eckel

    Service Manager

    Shannon Eckel

    Shannon Eckel

    Service Manager

  • Laylenee  Garcia

    Laylenee Garcia

    Service Business Development Manager - Speaks Spanish

    Laylenee  Garcia

    Laylenee Garcia

    Service Business Development Manager - Speaks Spanish

  • Jackie  Deemer

    Jackie Deemer

    Customer Service Manager

    Jackie  Deemer

    Jackie Deemer

    Customer Service Manager

READ OUR REVIEWS!

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DealerRater Aug 18, 2026

The dealership facility is spacious and well-maintained, featuring a wide selection of vehicles. The staff members I encountered were pleasant and courteous.

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DealerRater Aug 17, 2026

I am very pleased with the service and professionalism at Crevier (Nadia). Great experience and John Drake was excellent.

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DealerRater Aug 17, 2026

This was a great experience. John Drake is very knowledgeable and I highly recommend working with him.

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DealerRater Aug 14, 2026

We recently purchased a used 3 series for one of my children. Our sales person was Alex Chavez. He was very polite, professional and helpful! Our overall experience starting with Alex and ending with the finance department was great!

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DealerRater Aug 13, 2026

This is my second lease with Crevier BMW. They are absolutely amazing! Very professional and helpful, friendly. I got a pleasure to work on my new lease with Fadi Batarni and he made my whole experience so easy and truly went above and beyond to satisfy my needs. Highly recommend this dealership.

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DealerRater Aug 11, 2026

Superb variety of BMW available in stock or in transit. Overall great service. David De Niz was our sales associate who made the whole transaction efficient and enjoyable

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DealerRater Aug 2, 2026

Crevier is top notch when it comes to customer relations and service. Been coming here over 30 years and give it 5 stars every visit!

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DealerRater Jul 29, 2026

Yesterday, I purchased a BMW X1 from Cervier BMW in Santa Ana, and I couldn’t be happier with both the vehicle and the overall experience. From start to finish, my salesperson, Alex Chavez, provided exceptional customer service. He was professional, humble, patient, and genuinely attentive throughout the entire process. paid close attention to every detail, and made sure everything went smoothly from beginning to end. Buying a car can sometimes be stressful, but Alex made the experience enjoyable, comfortable, and completely pressure-free. I truly appreciate his dedication and outstanding service. I absolutely love my new BMW X1 and am ... Read More

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DealerRater Jul 22, 2026

I just leased my 4th car from Crevier and have always had the best experience, the staff are pleasant, warm, and the lot selection is the best. I always work with Faraz Louie every time, and would recommend him to anyone!! my whole family goes through him and he treats you like family, too. From start to finish, he really is your advocate to get you the best deal, car, upgrades etc in an honest manner. I couldn't be happier!

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DealerRater Jul 21, 2026

I just leased my third car from Crevier. I worked with Faraz each time. He and the dealership are fantastic. They offer a winning combination of great inventory, competitive pricing, courtesy, professionalism, honesty, and efficiency. I refer my friends to them and won’t hesitate to come back for next car.

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DealerRater Jul 21, 2026

Santiago at BMW Crevier made our experience buying our new BMW iX absolutely seamless. From start to finish, he was incredibly helpful, knowledgeable, and patient — answering all our questions and making sure we felt confident every step of the way. He went above and beyond to make the whole transaction smooth and stress-free. If you’re in the market for a BMW, ask for Santiago Cordoba— you won’t be disappointed. Thank you for everything!

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DealerRater Jul 21, 2026

Mark listened to us and the vehicle we were interested in, then kept us informed continually along the way until we found exactly what worked for us. Would highly recommend using him for a used car search.

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DealerRater Jul 20, 2026

Third time back at Crevier BMW, specifically with JD. John Drake has hands down been the best salesman experience we have ever had. I often trade cars, but this time I needed to swap out of a car to get into something bigger. I was afraid that it would be an atrocious cost and difficult, but as usual, John made it happen and I ended up in a better car than I thought I could. Thanks JD, you have clients for life.

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DealerRater Jul 17, 2026

Outstanding experience at Crevier BMW, thanks to Mark Caudillo. Mark is honest, reliable, and always goes the extra mile to ensure his customers are well taken care of. His transparency, professionalism, and dedication gave me complete confidence throughout the repair process. He genuinely looks out for his customers and works hard to find the best possible solution. I highly recommend both Mark and Crevier BMW for their exceptional service.

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DealerRater Jul 17, 2026

Alex was very helpful and easy to work with. Very nice, patient, and knowledgeable. I would buy another car from him!

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DealerRater Jul 15, 2026

Smooth and transparent service! I appreciated how they handled the lease and I will recommend them to family and friends!

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DealerRater Jul 15, 2026

This dealership was very professional and efficient. I work with Wayne Whitesides and he was very patient and kind. I made an app with him and the process was seamless.

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DealerRater Jul 15, 2026

You’re very professional and kind Jake was help me to get my dream come true. Thanks for your teamwork.

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DealerRater Jul 15, 2026

I had an amazing experience at Crevier BMW. Faraz was my sales associate and he absolutely crushed it. The first offer he gave was lower than I was expecting. Brian in finance even got my payment even lower by finding more rebates. 10/10 experience and will definitely come back.

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DealerRater Jul 11, 2026

Good services advisor John is nice and good help .when service take a video check before and after

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DealerRater Jul 11, 2026

The sales team and guidance of the general manager Anthony is an absolute delight to deal with upfront pricing great service made the process extremely easy

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DealerRater Jul 10, 2026

Jack sweeney really fought for my issue. Communication, professional and kind. I would recommend him and crevier to anyone

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DealerRater Jul 9, 2026

Jason was great quick fast in and out much appreciated he did a fantastic job

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DealerRater Jul 8, 2026

Jack in service is excellent. I had an issue with another dealership and he was able to jump on things and make corrections in a timely matter.

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DealerRater Jul 5, 2026

100% recommend to go to Crevier for any service for your car. Everyone is so polite and have great customer service. Big S/o to Bryan for taking care of me! very nice gentlemen :)🙌🏻

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DealerRater Jul 2, 2026

We switched to Crevier BMW 9 years ago and haven’t looked back since. From Frank and David in the Sales Dept to JR in the Service Dept and everyone else we come in contact with, they are all top notch…extremely knowledgeable, personable and professional!

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DealerRater Jun 26, 2026

Went in for oil change and recall update. Loaner vehicle offered as my vehicle was to be completed by next day. Excellent customer service! Bryan is the best!

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DealerRater Jun 25, 2026

I have a great experience.Ivan Padilla was friendly, professional and helpful throughout the entire process.Everything was completed on time, and the quality exceeded my expectations.. I would definitely recommend to others.

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DealerRater Jun 25, 2026

On time, kind, gets the job done as promised. Thorough and responsive I’m pleased

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DealerRater Jun 25, 2026

Great service, pleasant staffs, nice loaner cars. I would recommend this dealership. We worked with Cuong Le.

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DealerRater Jun 24, 2026

Crevier BMW is the best BMW dealer in California. Their level of customer service is outstanding. Their Service Advisors, like Rudy Vega, go beyond what's needed to create a long term relationship with customers. I strongly recommend Crevier BMW to everyone that wants a great car and get a strong longterm relationship.

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DealerRater Jun 24, 2026

The BMW team is very professional, courteous, knowledgeable, provided a seamless transaction for the purchase. Provided great customer service and helped us with all our questions and concerns. And a big shoutout to Cristian B. for everything.

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DealerRater Jun 21, 2026

Barry at Crevier BMW, did a great job at taking care of us; we got a great car at a fair price. He even called me about a month after the transaction, to see how we were doing and to make sure that everything was good with the vehicle. That reflects the high level of commitment from Barry to his customers, as he is not only interested in selling you a car; but, also interested in making sure that he follows with you after the sale.

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DealerRater Jun 20, 2026

They got me into the car I wanted and worked with me on the right price. Steven was very communicative, professional, and a pleasure to work with. Overall, it was a great experience.

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DealerRater Jun 19, 2026

John thatcher is the best! He’s been my service manager for about 5 years. Always helpful and always attentive to my service needs.

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DealerRater Jun 19, 2026

The crevier BMW is the best dealership in California! I recommend it to anyone who is looking for a car.

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DealerRater Jun 17, 2026

Crevier BMW is a great dealer , employees are very helpful and friendly, the parking lot is very convenient. We are going back to this place for the service of my car .

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DealerRater Jun 16, 2026

The service experience with Paul is always great. Once again he took care of me and made sure the required repair was done and even got a lower price. I always request Paul!

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DealerRater Jun 13, 2026

I had an excellent experience at Crevier leasing my new BMW X5, thanks to Christian. He was helpful, pleasant to work with, and genuinely respectful of my budget. I never felt pressured, and he took the time to answer all of my questions, explain the leasing options clearly, and help me find the right payment structure. Christian and the rest of the team at Crevier were transparent throughout the process and made what can often be a stressful experience feel straightforward and enjoyable. I highly recommend Christian to anyone looking for a new BMW!

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DealerRater Jun 13, 2026

Had a great experience. Highly recommended! Santiago was the best and the process was smooth

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DealerRater Jun 8, 2026

Great service your car is always good service and well in formed.and well priced.

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DealerRater Jun 5, 2026

Peter Fard was an outstanding sales person. He went out of his way during the entire process. This is the third car I have purchased through him.

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DealerRater Jun 3, 2026

Mark is knowledgeable and helpful, and the recommendations are always spot on. The service is great, and I would highly recommend it.

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DealerRater Jun 3, 2026

Excellent service at Creview BMW of Santa Ana. Very professional and courtious staff. Rudy has been great to work with as he keeps me well informed with the status of my BMW.

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DealerRater May 31, 2026

Pete Lam did a great job with me buying a used vehicle. He kept me updated on everything that I needed and gave me the personal touch. I highly recommend Pete Lam

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DealerRater May 31, 2026

Very courteous and attentive to your questing and concerns. Minimum of gamesmanship with relatively smooth transactions.

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DealerRater May 31, 2026

Service center os really good and especially Rob as a advisor onspot with all the suggestions

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DealerRater May 28, 2026

Had a great experience with Jason with buying my X5. He was very helpful every step of the way.

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DealerRater May 27, 2026

Great service as always! My advisor Jack Sweeney is very attentive and I trust that I’m well taken care of. Great team!

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DealerRater May 26, 2026

Crevier BMW provided excellent service. I made appointment to replace rear tires, which had nails in them. I met Sergio, my service person at 7am, completed paperwork, etc. I received BMW X7 loaner for the day. Car service was completed the same day. I dropped off loaner the next morning. I have no issues recommending Crevier for BMW service.

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DealerRater May 21, 2026

Dealership inside and out is presentable and inviting. Nate Choe is the best one yet, and by far second to none. Nate was precise, attentive, helpful, patient, and is willing to help you in anyway possible to make you feel at ease and comfortable about purchasing a vehicle. I will definitely look for him in my future dealings with Crevier BMW and will highly recommend him to all my friends and relatives.

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DealerRater May 20, 2026

Just purchased a vehicle from Crevier BMW this past weekend and the entire process was seamless from start to finish. Huge shoutout to my salesman, John, who made everything easy, straightforward, and stress-free. Communication was great throughout the entire deal, and he was extremely personable and professional the whole way through. John was the complete opposite of the slimy car salesman everyone worries about dealing with, and honestly, that was one of the biggest reasons I moved forward with purchasing the vehicle. No xx dealer add-ons, no games, no wasting time going back and forth for hours — just transparent pricing, ... Read More

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DealerRater May 20, 2026

John is a great service advisor. He kept me advised of progress on the service and recommendations for potential problems

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DealerRater May 20, 2026

John Thatcher exceeds expectations. Extremely knowledgeable and excellence service. John is dependable, honest, and makes the service experience, exceptional.

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DealerRater May 18, 2026

Crevier is what other car dealers should strive to be. No pressure and a stream lined process from beginning to end.

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DealerRater May 18, 2026

Luis was great guy, he was very knowledgeable about the whole process. He walked us through everything, he was polite and very nice

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DealerRater May 17, 2026

Excellent job by Sergio and he did a wonderful job and provided excellent service. Thanks

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DealerRater May 17, 2026

Sale manager Alex and the saleman Alex was absolutely incredible, they gave me the deal I want and I’m in and out of the dealerships within hour. Would definitely recommend him to anyone that is looking for a BMW

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DealerRater May 15, 2026

I’ve had two large repairs done on my older BMW and the service is great and the prices are competitive. You always get a loaner too. I would highly recommend.

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DealerRater May 14, 2026

Peter Perez was very helpful and knowledgeable. He kept me up to date on the status of my car all the way from production to shipment to delivery.

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DealerRater May 12, 2026

Best customer service and excellent experience for the last 10 years. Rob Bautista took it to a different level from standard service to recommendations for the services that I’m not aware of them.

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DealerRater May 12, 2026

My advisor Mark was awesome!! Great service and my electrical issue repaired quickly and at a very reasonable price. They even provided my with a loaner and uber. Great service!!

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DealerRater May 10, 2026

I’ve purchase several vehicles from Crevier BMW in the last 5 years. They are great, I’ve had a positive experience every time. I also currently service two of my vehicles with them. My service advisor, Sergio is one of the best I’ve seen in the industry. I highly recommend Crevier for purchase and service.

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DealerRater May 10, 2026

John Thatcher was my service provider at Crevier BMW. He provided transparency of the process, excellent communication, and was efficient in having my service needs addressed and quickly being on my way.

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DealerRater May 10, 2026

I’ve purchased three vehicles from this dealership. They were easy to work with and very accommodating. They tried their best to make up not being able to lower the price too much by the accommodating demands I wanted like merchandise. The sales advisor that was able to get me by three different cars throughout a five-year span is no longer there Michael Nguyen. But I still do go there to get my hair serviced because they do have some of the best service. Their courtesy vehicles are not as nice as other BMW dealers, but they do accommodate much ... Read More

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DealerRater May 9, 2026

Easy and streamlined process from start to finish with extremely knowledgeable staff. I would recommend CREVIER BMW!

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DealerRater May 8, 2026

Always prompt and excellent service. Really appreciate the video inspection by the service tech. Very assuring that all critical systems are in good working order. Thank you John!

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DealerRater May 5, 2026

I have been coming to Crevier BMW over 20 yrs., have purchased 2cars, and referred family members who have also purchased cars. My service advisor Paul Cox is always available for me & is very thorough when recommending needed services for me. He makes sure to get me in & out as quickly as possible.

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DealerRater May 2, 2026

Another great purchase at Crevier. With the help of Peter Perez, I was able to get my dream 2026 X5M60i. The best BMW dealer in So Cal

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DealerRater May 2, 2026

They have always been helpful and attentive at Crevier BMW. My service advisor Jr. - Jaime Alegre is an excellent worker and is always very pleasant.

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DealerRater May 2, 2026

Awesome dealership. Amazing service advisor Mark C. I’ve been using Crevier for years and would never go to another dealership. Trust me you will be satisfied!

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DealerRater May 1, 2026

I had been looking around at various dealerships to purchase a car, and the deciding factor that led me to ultimately buy this specific vehicle was John. Among the many models available, he did an excellent job of explaining the features I was looking for, which was incredibly helpful. Of course, he also provided great assistance with the financing—the most crucial part of the process—making the entire experience feel truly easy and stress-free. Furthermore, Dina from the finance department clea

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DealerRater Apr 30, 2026

Jr is the best service advisor. He looks at every detail and advises when the car needs anything.

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DealerRater Apr 30, 2026

Excellent Service. Staff is very friendly and helpful. My service representative does a good job on explaining the work performed and goes over all the updates and things that will need to be serviced in the next visit

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DealerRater Apr 30, 2026

Sergio at Crevier BMW is a top-tier service advisor. He genuinely listens, prioritizes customer needs, and follows through with clear communication and integrity. He makes the entire service process efficient and stress-free. Highly recommended.

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DealerRater Apr 29, 2026

Excellent customer service, Mark Caudillo is great, very professional, very prompt communication. Has been my service advisor for years

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DealerRater Apr 28, 2026

Great service and willing to negotiate for a great price, especially for local customers. Did not make customer feel pressured or bad for staying within my budget.

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DealerRater Apr 25, 2026

Exceptional Service from the Crevier Team Once again, I had a great experience working with Jeffery Zheng, who is now a Sales Manager, and Peter Fard, a Client Advisor. Jeffery went above and beyond to secure an excellent deal on my IX order. He consistently followed up and ensured I was kept up to date throughout the entire process. When it was time for delivery, Jeffery introduced me to Peter, who handled the completion of all paperwork. Peter managed to finalize the entire transaction in just an hour and a half, making the process smooth and efficient. This marks the ... Read More

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DealerRater Apr 25, 2026

I bring my BMW to Crevier for scheduled service on 04/24/26. My Service Advisor is Mr. Jaime Alegre Jr. ; he has been my Service Advisor since the first service of my car at Crevier BMW .He is very helpful and prompt; he understands status of my car very well, and suggests best services for my car. I get my car back at the end of the day, and feel extremely happy for my driving for the weekend and on. I appreciate Mr. Alegre’s and the Service Department ‘s helps. I ‘d also like to say thank you to the Greeting ... Read More

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DealerRater Apr 24, 2026

This is my 2nd lease from Crevier and I can’t say enough good things about the team. I just brought my car in for service and my advisor, Sergio, was outstanding, as always. He’s so communicative and keeps me appraised of every step in the process. Can’t say enough good things.

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DealerRater Apr 22, 2026

Just picked up my individual M5 Touring from Jeffrey Zheng and the entire experience was fantastic. From ordering the car in October 2025 to picking it up yesterday on April 21, 2026, Jeffrey constantly stayed in touch with me and gave me material updates on the status of the car. From production to getting to the Port in Germany to shipping to arrival at the VPC and then arrival at the dealership. He is unbelievably courteous and helpful. I could not ask for a better point of contact in getting a car. All my instructions were meticulously followed, ie, not having any plastic ... Read More

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DealerRater Apr 21, 2026

My service advisor Rudy Vega was incredibly helpful, attentive, and easy to work with. He made the whole process simple and hassle-free.

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DealerRater Apr 20, 2026

The attention to detail and handling every aspect of my cars conditions, as well as providing me with loaner car video follow ups and phone calls make this the most outstanding dealership and I can’t recommend it more highly

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DealerRater Apr 19, 2026

The entire service department and Paul Cox provide excellent customer support! My older BMW diesel is still going strong!

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DealerRater Apr 16, 2026

John thatcher makes it really easy to bring your car into the service department. Very organized and quick which makes my life much easier.

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DealerRater Apr 16, 2026

Clean, efficient, needs taken care of Several models to choose from Everyone we came in contact with carried a very professional demeanor.

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DealerRater Apr 15, 2026

Very supportive staff - Sergio was great to work with and kept me in the loop throughout the process. They even washed and vacuumed my car.

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DealerRater Apr 12, 2026

Awesome service, Alex took great care of me. I would definitely come back again for another purchase.

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DealerRater Apr 12, 2026

I have been a crevier customer for 30 years. I love to work with Brad. He is one of the nicest guys at cricket new sales

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DealerRater Apr 11, 2026

Perfect, patient and professional at each phase of operation. Mark C took care of all my interests, pricing, technical necessities, rebate options and forms.

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DealerRater Apr 10, 2026

Jr was a great guy. He guide me to the process. He showed me the problems that I have in my car. I will recommend other people to go to the BMW dealer.

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DealerRater Apr 9, 2026

Two Top Notch, Amazing Managers that took care of all my issues giving the best , best customee service: Miguel Rivera and Yiesir Porras! Friendly, Professional and took care of all my needs! I appreciate them both and will only be seeing these two!! Thank you for making a stressful day easier!!

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DealerRater Apr 7, 2026

I don’t normally leave reviews, but my experience at Crevier BMW absolutely deserves one. Back in January, I wasn’t even in the market for a car—we just stopped by out of curiosity to check out the X5. What followed was easily one of the best dealership experiences I’ve ever had, and that’s entirely thanks to John Drake. I’ve owned and experienced several high-end brands, and the level of service, professionalism, and overall experience here was on another level. There was zero pressure, just genuine enthusiasm and knowledge. After getting home, I kept thinking about ... Read More

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DealerRater Apr 6, 2026

Great experience. George Reyes was our salesman and he was wonderful. He answered all our questions and was very polite and professional. The transaction of buying a new car with Crevier BMW was a wonderful experience.

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DealerRater Apr 4, 2026

Always a good experience at Crevier BMW in Santa Ana California. Junior is an excellent advisor and I always love going there. Keep up the good work and my car on the road.

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DealerRater Apr 4, 2026

Crevier provided a great customer experience. The staff was friendly and accommodative. Everyone was very professional and the process was smooth.

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DealerRater Apr 1, 2026

Rob Bautisa did a great job taking care of my BMW X1 M35i car service requirements.

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DealerRater Mar 31, 2026

Great experience. No add-ons, fair deal and strong communication throughout the process. Smooth experience overall.

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DealerRater Mar 28, 2026

My experience was great with Crevier BMW. Everyone was Very courteous, professional and helpful Thank you!

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DealerRater Mar 25, 2026

Highly recommend Crevier dealership and Faraz who helped me. He was honest sincere and very easy to work with. Prior to going to Crevier I went to Newport bmw on pch. They were horrible dishonest and did not budge in any negotiations. Crevier was simple to the point and gave me an excellent car as well as a great deal. Got to Faraz if you want an honest sincere person who will look out for your best interest and not theirs.

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